Who made it happen
Forum for Naturals
Ted Ning hosts the courses and the summit.
AI Marketing Forum
Jason Cormier co-leads as instructor and orchestrator.
Tymoo
Chuck Aikens co-leads as instructor and orchestrator.
Everybody starts in the middle.
People react to whatever just landed on their desk instead of working from a plan. That line came straight off one of Jason's slides, and it's why the courses spend time on people and process alongside prompts.
We built the program together.
This is the third year we've run the courses, and the second year for the in-person event. It's what we built together, with the room in the middle of it.
- Jason Cormier and I co-lead as instructors and orchestrators.
- Ted Ning and Forum for Naturals host it.
- Teaching assistants work hands-on with the room at the summit.
Partner: teach the same room together.
Jason and I are the two people on the mic. We've taught this room long enough to know where it gets stuck. We trust each other enough to split the work by what each of us is good at.
Design: clarity, context, workflows.
The three courses teach three plain ideas. Clarity is a written blueprint so what you meant survives the moment you had the idea. Context is a brand brain: files carrying what your brand knows about itself into every AI conversation. Workflows teach how to trigger a task, route the output, and check it against a real definition of done.
The courses become hands-on work.
The AI Marketing courses and Boulder's hands-on workshop take people from a written idea to a workflow they can run. Clarity or you're guessing, context or you're making it up, workflow or it's an expensive chat window.
Teach: trace a real mistake.
In Course 3, a brand-brain file claimed a product was 100% whole grain. The real product page said 75 percent. Somebody caught it out loud, and I traced the mistake to its source on screen. That moment taught more about missing or wrong context than any slide I could have built.
Gather: share what the lessons cost.
The in-person half runs a day and a half at Founder Central in Boulder. About 85 people showed up, across 12 tables with 12 teaching assistants, and roughly 20 were new to the program. My main-stage talk deliberately skipped a live product demo. Instead, I told seven lessons with what each cost me, closing on: 'I built the wrong thing first. So will you.'
Practice: let the room shape the work.
Friday's brand-leader panel came from 48 questions attendees wrote on sticky notes and stuck to a door. The biggest cluster, 12 of 48, was about getting a team to change how it works. Everyone leaves with the same three-part artifact, filed in one place.
- The user story: why the workflow exists.
- The clarity brief: where it started.
- The workflow document: how it runs.
A program people can put to work.
3rd year
of the AI marketing courses, built and taught with Forum for Naturals and the AI Marketing Forum
85
people in the room in Boulder, across 12 tables, for a day and a half of hands-on work
35
people who unlocked Tymoo's AI tools with the summit's access code
Between the online courses and Boulder, 75 to 100 people took part, with overlap between the two groups. If you're building your team's AI fluency, this is the model I'd point you to: shared teaching, real practice, and a workflow to take home.
Highlights from the summit
What could this look like for your brand?
Let's talk about what your team wants to build and how I can help.
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