Knowledge Base

Our research covers essential topics ranging from consumer packaged goods (CPG) applications to emerging AI technologies in search, marketing, and the industry overall.

Whether you're interested in understanding Google's AI capabilities, exploring agentic reasoning, or learning about the environmental impact of AI, you'll find valuable information to enhance your understanding of these rapidly evolving fields.

AI-Powered Search

AI Search

Deciphering AI Search: Beyond Keywords" explores the evolving landscape of search, where AI-powered search engines and features, such as Google AI Overviews (AIOs), are changing how users find information online. This means that brands will also need to shift from traditional keyword-based search engine optimization (SEO) to a more comprehensive approach, emphasizing the need to adapt content strategies for the age of AI.

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What is Google AI Mode?

Google AI Mode represents a significant evolution in search technology, launched in early March 2025 as part of Google's ongoing efforts to integrate advanced artificial intelligence into its core search functionality. Available exclusively to Google One AI Premium subscribers through Google Search Labs, this new mode fundamentally transforms how users interact with search engines by enabling complex, multi-part queries and delivering synthesized, nuanced responses rather than traditional lists of links.

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CPG SEO & AI

CPG SEO & AI Powered Search for Consumer Packaged Goods

In today's rapidly evolving search and discovery landscape, Consumer Packaged Goods (CPG) brands face an unprecedented shift in how consumers discover and evaluate products. As artificial intelligence reshapes the shopping journey, traditional SEO strategies give way to AI-optimized approaches.

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CPG SEO & AI Powered Search for Consumer Packaged Goods

Shopify AI Tools - The Intelligent Future of CPG

In the rapidly evolving digital marketplace of 2025, Consumer Packaged Goods (CPG) brands are increasingly leveraging artificial intelligence to gain competitive advantages in their e-commerce operations. According to recent industry data, over 80% of businesses now rely on intelligent solutions to boost their digital strategies, with AI transforming how brands engage audiences, automate workflows, and predict trends. The global artificial intelligence in e-commerce market is projected to reach $9.01 billion by the end of 2025, reflecting rapid growth in available technologies and adoption rates.

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Shopify AI Tools - The Intelligent Future of CPG

The Agentic Search Revolution: How AI Research Agents Are Redefining CPG Brand Discovery

Strategic Framework for Winning in the Age of AI-Synthesized Product Research

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AI Marketing Research

State of Marketing AI Report

The 2025 State of Marketing AI Report, the fifth annual study from Marketing AI Institute and SmarterX, reveals marketers are rapidly embracing AI while facing significant challenges. The report surveyed nearly 1,900 marketing and business leaders, finding that 40% are in the experimentation phase with AI, 26% are integrating AI into workflows, and 17% are actively reimagining their jobs with AI. A striking 74% believe AI is critically or very important to their marketing success in the coming year.

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Agentic Reasoning in AI

Artificial intelligence (AI) is rapidly advancing, transitioning from simply executing tasks to an era of autonomous decision-making and problem-solving1. This exciting frontier is driven by agentic reasoning, a capability that allows AI systems to act independently, adapt to changing circumstances, and achieve complex goals with minimal human intervention. This article delves into the core concepts of agentic reasoning, exploring its potential benefits, risks, and implications for the future of AI.

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AI Carbon Footprint

The rapid expansion of artificial intelligence (AI) technologies since 2023 has significantly increased global data center energy consumption, creating unprecedented environmental challenges. This comprehensive analysis examines AI's evolving carbon footprint, identifies key emission sources, and evaluates emerging sustainability strategies as of March 2025.

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