Tymoo Guidelines are my rulebooks for consumer product brands, one marketing channel at a time. Every rule shows what backs it: a platform's stated penalty, a published test, the platform's own claim, or my judgment with the reason attached. Two are open here as Previews. Clients read the full set on app.tymoo.ai.
I'm Chuck Aikens, and I run Tymoo, a one-person consultancy for consumer product brands. I've done this work for 15 years, and every rule here starts from the platform's own pages and the published tests, then gets my judgment on top. There's no team behind the byline, so what you read is what I'd tell you in a meeting.
That quarterly re-read is what sets the "Next review" date on every Preview.
Every rule ends with a small tag that says what it rests on. The tag is metadata. The rule is the point.
Required (Amazon): a rule with a stated penalty. (On other channels the platform's name changes; the meaning doesn't.)
Measured: someone ran a test and published the method. Population and date stay in the line.
Platform says: the platform states it and shows no method. Best practices and feed specifications sit here.
Expert practice: my judgment, with my reason.
Unproven: repeated by others, with nothing behind it that I could check. Who repeated it stays in the line.
Open: a status any tag can carry. The sources conflict, or the thing was never tested.
Preview here means a sample of the doc is open on this site. Clients only means the full doc is live on app.tymoo.ai with no public sample yet. Coming means it's being written.
Want to know when a new one goes live? Tell me at the link below and I will.
A Preview gives you the strongest three or four rules in a Guideline, fully explained, with their sources. Clients read the whole doc on app.tymoo.ai: every rule, the measuring method, the where-to-start order and the audit checklist, updated quarterly. It sits beside their reports on the same portal, so the rulebook and the results are one login apart.
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