AI Search: Beyond Keywords

Deciphering AI Search: Beyond Keywords" explores the evolving landscape of search, where AI-powered search engines and features, such as Google AI Overviews (AIOs), are changing how users find information online. This means that brands will also need to shift from traditional keyword-based search engine optimization (SEO) to a more comprehensive approach, emphasizing the need to adapt content strategies for the age of AI.

Knowledge Base Resources

How Google AI Overviews Impact SEO

Artificial Intelligence (AI) is changing pretty much everything in the digital world, and many things outside it, as well. Few aspects of our online lives have gone untouched, and now AI is rewriting the rules of Search Engine Optimization (SEO), as well.

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SEO for AI Search: SEMRush Study on AI Overviews

Browsing the Internet is undergoing its most dramatic transformation since Google replaced Netscape Navigator as the world’s go-to browser. The pace of this change is utterly unprecedented, however—billions of dollars are being poured into AI development, and millions are flocking to use it.

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What is GEO? The Rise of Generative Engine Optimization

Ever since the internet became the dominant marketplace for businesses of all kinds, ranking highly in search results has been the gold standard of internet marketing success. Now imagine not just appearing highly ranked in search results, but becoming the go-to subject matter source for AI-powered search platforms.

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What is Answer Engine Optimization?

As the demand for fast and accurate information delivery continues to rise, answer engines powered by AI and natural language processing have emerged to meet these needs.

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The Top AI Search Engines for 2025

The realm of internet search technology is approaching a tipping point. While traditional search engines still rule the lion’s share of internet searches, search platforms powered by AI are poised to overtake the more conventional search engines in 2025.

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Interactive Chatbot

Our interactive chatbot is designed to help you understand AI search concepts and answer your questions about how AI-powered search differs from traditional keyword search and the best practices for optimizing content for AI search. Simply type your questions below to learn about AI search technology and strategies.

Recording from Presentation

Google Slide Deck

What is GEO? The Rise of Generative Engine Optimization

What is Answer Engine Optimization?

SEO for AI Search: SEMRush Study on AI Overviews

How Google AI Overviews Impact SEO

The Top AI Search Engines for 2025