Insights

Practical guides, workflow walkthroughs, and recent talks on what it actually takes to get recommended in AI search.

From Managing People to Managing AI Agents

From Managing People to Managing AI Agents

AI agents in marketing aren’t just faster task-doers. They’re a fundamentally different kind of worker. They don’t need context repeated. They don’t have bandwidth limits. They operate across marketing campaigns continuously without a weekly status check.

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What is Universal Commerce Protocol?

What is Universal Commerce Protocol?

The Universal Commerce Protocol creates a standardized way for AI agents to discover products, complete transactions, and handle returns across any participating retailer.

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